During the winter of 2019, I was given the assignment to come up with postseason digital packaging for the University of Washington’s football team. The team was chosen to play in the 2019 Rose Bowl. Because this is one of the biggest college football bowl games, I wanted to create a versatile social package that incorporated unique imagery, while maintaining the look and feel of UW. This branded packaging included static graphics and motion graphics for content leading up to the game, during the game, and after the game.